Instagram post templates
Start a feed post from a ready design, change the text, photos and colors, and download it.
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Feed post designs you edit right in the browser
A good template saves you from a blank canvas. Pick a layout made for a purpose, such as a quote, a sale, an event, a tips list or a carousel cover, and replace the text and photos with your own. You do not need Photoshop or PSD files: the templates open in an editor on this page and export as finished JPG or PNG images.
All 39 templates are original designs made for Instagram's feed: 23 in 1080 × 1350 (portrait, 4:5) and 16 in 1080 × 1080 (square). Each one has 6 color palettes and 14 font pairings to switch between, so the same template can match very different brands.
How to use a post template
Choose a template
Browse by purpose and tap a design to open it.
Edit the text
Tap any text slot and type. Longer text shrinks to fit its box, and an empty field hides that line.
Replace the photos
Tap a photo slot and pick your own picture; drag to position it and zoom up to 400%. Your photo stays when you switch to another template.
Switch colors and fonts, then export
Try the palettes and font pairings, and save the post as JPG or PNG.
Templates by purpose
| Type | Use it for |
|---|---|
| Quote | Sayings, testimonials from customers who agreed to be quoted, short thoughts |
| Announcement and event | Openings, launches, dates, live sessions |
| Sale and product | Discounts, new arrivals, price highlights |
| Tips list and carousel cover | Educational posts; the cover makes people swipe |
| Before and after | Makeovers, renovations, edits |
| Recipe, travel, podcast, birthday | Themed posts with photo and title slots |
| Giveaway rules | Clear entry rules and dates for a contest |
| Minimal and editorial | Clean layouts for brands with a calm style |
Tips for posts that get read
- One message per post. A template has room for a headline and a short line; put details in the caption.
- Portrait beats square on phones. The 4:5 size takes up more of the screen in the feed.
- Keep a series consistent. Use the same palette and font pairing for a series of posts so followers recognize them instantly.
- Write carousel covers as questions or promises. "5 mistakes when..." gives people a reason to swipe.
- Giveaways have rules. Meta's spam policy does not allow offering cash or other things of monetary value in exchange for likes, follows or shares (Meta Transparency Center (opens in a new tab), checked November 2026). Base entries on something else, such as answering a question, and read Instagram's promotion guidelines before you start.
Post template questions
Can I download templates as PSD files for Photoshop?
No. The templates are edited and exported here, in the browser, as JPG or PNG. That way you do not need Photoshop, and the result is ready to upload.
Can I use the templates for my business?
Yes. The templates are our own designs and the fonts carry the SIL Open Font License, so images you make with them may be used in personal and commercial posts. Only use photos you have the rights to.
Which size should I choose?
1080 × 1350 for most posts, because it fills more of the phone screen. Use 1080 × 1080 if your grid is built from squares.
Are the templates free?
Yes, all of them, without a watermark or sign-up.
Related design tools
Need the vertical format? Use story templates, or browse every design in the template gallery. To combine several photos without text, the collage maker is quicker. All tools are on the Instagram design page.