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Hashtag is a keyword on Instagram, which is highlighted with # sign. It is clickable: when you click on this word, the social network shows all posts with it. If there are 2-3 words in the tag, then they must be written in one piece - without spaces, periods and commas. Hashtags are a working tool for free Instagram promotion. Correctly selected tags will help you gain an audience - subscribers and likes. You can make a list of such hashtags yourself. To do this, you need to rely on the topic of the account that you are promoting or on the topic of the post. The Insta Editor service can help you with this work. Once on the main page of the site, enter the desired word by which you want to promote the publication and select the proposed hashtags. That is, thanks to hashtags, not only those subscribers that already exist become your audience. Publications can also be viewed by other people who are close to your topics. The correct selection of hashtags for Instagram allows you to form an audience of many thousands, whose representatives can later turn into real buyers.
Instagram hashtags can help or destroy a promotion strategy. If used correctly, your posts will be seen by many people who might be interested in your product or company. If you use hashtags incorrectly, you can face negative consequences: from feeling annoyed by potential followers to being banned by the Instagram algorithm. The forced withdrawal of posts to the top, although it can have a short-term effect, will eventually lead to sanctions. Instagram will simply kick your profile out of free promotion methods, photos will stop appearing in the hashtag feed and subscribers will see your content less often. It will take weeks to regain the location and karma on the social network. Love them or hate them, hashtags are a really working Instagram promotion tool. Despite the fact that Instagram has 500 million people a day, its search capabilities are limited: if you need to find something, you can use search by name, location or by hashtag. Therefore, the use of hashtags is mandatory if you are selling a product or service and you want people to find you.
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