Make Instagram video ads
Turn a clip into an ad for feed, Stories or Reels with the right shape, a headline, a logo and safe zones.
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Make an Instagram video ad from any clip
An ad that looks wrong in its placement loses attention in the first second: black bars in a story, a cut-off product in the feed, a headline hidden under the buttons of a Reel. This tool turns one video into a version made for a specific Instagram placement. Choose the shape, decide how the picture fills it, add a headline, a call to action and your logo, trim the length, and export an MP4 ready to upload in Ads Manager or the Instagram app.
It runs in your browser, and your footage is not uploaded. The result is an H.264 MP4 with stereo AAC sound at a constant 30 frames per second.
How to make the ad
Drop your video
Any common format from your phone or camera.
Choose the placement
9:16 for the feed, Stories and Reels (the default), Feed 4:5, Feed 1:1, or Landscape 1.91:1, at 1080 or 1440 pixels wide.
Fit the picture
Crop and drag the focus point (or move it with the arrow keys), fit it on a blurred copy of the video, or add color bars.
Add text and logo
A headline of up to 90 characters and a call to action button of up to 28, at the top or bottom, and an optional PNG, JPG or WebP logo in any corner, 8 to 30% of the width.
Trim and export
Set start and end or use the quick 6, 15, 30 or 60 second buttons, check the live checklist, and press Export ad video.
Placements and their shapes
| Placement | Ratio | Use it for |
|---|---|---|
| Feed, portrait | 4:5 | A portrait feed video; still accepted, though Meta now recommends 9:16 for the feed |
| Feed, square | 1:1 | One file for several feed placements |
| Feed, Stories and Reels | 9:16 | Meta's recommended shape for feed video and for full-screen ads between stories and Reels, so one file covers all three |
| Landscape | 1.91:1 | Footage shot wide that should not be cropped |
For Reels ads, Meta recommends a 9:16 video, 1440 by 2560 pixels where possible, H.264 video and AAC audio of at least 128 kbps, and allows a length of up to 15 minutes (Meta Ads Guide (opens in a new tab), checked November 2026). For feed video ads it also recommends 9:16, at 1080 by 1920 pixels; 4:5 and 1:1 videos are still accepted (Meta Ads Guide (opens in a new tab), checked November 2026). The tool exports 1080 pixels wide by default for smaller files and offers 1440 for the Stories and Reels size; Meta re-encodes every upload, so the larger size matters mostly for crisp text.
Safe zones for Stories and Reels
In full-screen placements, Instagram draws the profile name at the top and the caption, buttons and call to action at the bottom. Meta's Reels ads guide asks you to keep the top 14 percent, the bottom 35 percent and 6 percent on each side free of text and logos (Meta Ads Guide (opens in a new tab), checked November 2026), and the same guidance applies to 9:16 video ads in the Instagram feed (Meta Business Help Center (opens in a new tab)). Turn on "Show safe zone" in the tool to see these areas in yellow; the guide is not exported, and the tool keeps the headline and logo inside the safe area automatically.
Keep the headline short, so it can be read in the two or three seconds before people scroll on, and show the product in the first frames.
Video ad questions
Can I make all placements from one video?
Yes. Export once per placement; the focus point and texts can be adjusted for each shape.
Does the tool publish the ad?
No. It creates the file. You upload it in Meta Ads Manager or boost a post in the Instagram app.
Is there a watermark?
No. The exported video has only what you added.
Can I use music?
The tool keeps the audio of your video. Use only music you have the rights to use in advertising, since ads are reviewed before they run and a song licensed for personal posts is not automatically licensed for ads.
Why do the blur and bars options exist?
Cropping a wide video to 9:16 can cut off people or products. Blur and bars keep the whole picture visible in the taller frame.
Related tools
To convert a video without changing its shape, use Instagram to MP4; for a still story ad, start from story templates. Download and media tools are grouped on the Instagram downloaders page.