Instagram audit
Check a public profile against clear rules for bio, highlights, posting and hashtags, with tips for each fail.
Public data only, no login needed
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A free checklist audit of an Instagram profile
An audit answers a simple question: what should this account fix first? Enter a public username and the tool checks the profile, the highlights and the latest 36 posts against a list of clear rules, marks each item as passed, could be better or missing, and adds a short tip to each one. At the end you get a score out of 100: 80 or more is a "Strong profile", 55 to 79 "Room to grow", below 55 "Needs work". These bands, like the rules, are our own rough guide.
The rules are written out on the page, so you can see why an item failed instead of trusting a mysterious number.
How to run the audit
Enter a username
Your own account, a client's or a competitor's, as long as it is public.
Wait a few seconds
The tool reads the profile and the recent posts.
Work through the list
Start with the missing items, then those that could be better. Run the audit again after your changes.
What the audit checks
Twelve checks add up to 100 points. Passed earns the full points, could be better or a tip half, missing none; a note, where there is nothing to fix, keeps the full points.
- Profile photo, name and professional account. Is a photo set, is the name field filled, and is it a creator or business account or does it show a category?
- Bio. Is there one, and is it at least 30 characters long, enough to say what the account offers? Instagram allows up to 150 characters (Instagram Help Center (opens in a new tab), checked November 2026).
- Link. Is there a link in the profile for people who want to know more?
- Highlights. Three or more pass; one or two earn a warning.
- Posting frequency and recency. Two or more posts a week pass (one every two weeks earns half), and so does a last post within 14 days (within 60 days earns half).
- Engagement rate for the account size. Large accounts tend to have lower rates, so the audit compares the rate with levels for the account's follower tier. The levels are our own rough guide, not an industry statistic or an Instagram figure.
- Content mix. At least two formats, including video or Reels.
- Captions and hashtags. Captions averaging at least 50 characters, and at least half of the posts using one to five hashtags. Older posts with long lists only get a note, because Instagram now allows up to five hashtags per post (Instagram Help Center (opens in a new tab), checked November 2026).
Quick fixes for common gaps
Most missing items take minutes to fix. A missing or vague bio can be rewritten with one line about what you do and one about what people get from following; Instagram fonts can add a styled word to it if that suits the account. Missing highlight covers take a few minutes with the highlight cover maker. Irregular posting is easier with a simple weekly plan and a few prepared posts from post templates. For hashtags, replace long lists with five specific tags.
Audit questions
Is the score an official Instagram rating?
No. Instagram does not publish a profile score. Ours is a sum of simple checks, explained on the page, and is meant as a to-do list.
Can a good account get a low score?
Yes. An artist who posts rarely but beautifully may lose points on posting frequency and still do well. Read the score as hints, not as a verdict.
Can I audit a private account?
No. For a private account the tool shows only the public header and explains why, because the audit needs public posts and highlights.
How often should I run an audit?
After you change your profile, and then once a month or so to see whether the posting and engagement items improve.
Related tools
For the full numbers behind the audit, open Instagram analytics. Other checkers are collected on the Instagram profile tools page.